Determined by gross sales performance at the country’s largest online wine marketplace, the Philippines’ bestselling wines of 2022 will also be available on sale in bundles at Winery.ph starting December 12.
Travel, dining, reunions, price hikes – these are things that shaped 2022 for many Filipinos. Unsurprisingly, these same factors impacted the local wine industry as interest in wine continues to grow within the Philippines’ relatively young market. The question now is this: What wine does the ordinary Filipino drinker love today? Winery.ph offers insight into the Filipino palate by naming 2022’s bestselling wines among real customers online at the 3rd Kavino Choice Awards.
Named for Winery.ph’s term for its community of ‘fellow wine drinkers’, the Kavino Choice Awards honor the wines that were most popular among real customers within the year. This is based on gross sales performance at Winery.ph, which offers the largest collection of wine online at over 2,000 different bottles – big enough to cater to a variety of preferences and discern what Filipinos really choose to buy.
“The Kavino Choice Awards paint a very clear picture of what Filipino drinkers actually purchase and drink themselves,” says Chris Urbano, Winery.ph Managing Director and Chief Sommelier. “These awards are backed by real sales data from real transactions, and serve as an important barometer for the Philippine wine market’s tastes and preferences.”
This year, 48 wines received the Kavino Choice Award across five categories based on price range and wine type. The winning wines have all been certified by thousands of real Filipino consumers as being of great quality and value. And to celebrate, a selection of these bestselling wines will be on sale in bundles at Winery.ph’s 12.12 Sale from December 12 to 13, 2022.
The sale also marks the first time that Winery.ph will be opening its doors for customers to browse wines and get gift advice from wine experts this December 13 to 23. Just in time for the latter half of the 12.12 Sale and for the Christmas rush of shopping, parties, and reunions, Winery.ph will be accepting walk-ins from 1 to 7pm at its office located at 2247 Chino Roces Avenue, Makati.
“We’re thrilled to finally be able to meet and guide our customers through our entire range in person and on-site,” says Urbano. “Our mission is Vino for the Filipino, and this is just one new way we’re empowering Filipinos to explore the world of wine. We are giving customers the opportunity to not just stock up on their favorites, but discover new ones they can enjoy.”
Here are the winners of the Kavino Choice Awards of 2022, which will be featured at Winery.ph’s 12.12 Sale:
This category features red wines in the ₱500-₱1,499 price range
While Filipinos’ preference for Spanish wine – particularly Tempranillo from Rioja – remains strong, 2022 marks the growing popularity of red wine from outside of Europe. “We see that younger wines in the fruitier, more intense styles of the New World appeal to the Filipino palate,” explains Urbano. “We are seeing more adventurous choices not only in terms of region, but also variety. More off-beat – and savory – wines like Carignan, Sangiovese, and Malbec are gaining more recognition, possibly due their being able to match smokier Filipino dishes like Pork Barbecue and Inihaw na Liempo.” Interestingly, red wine blends have also grown in popularity, which may imply that Filipinos are becoming more conscious of a winemaker’s skills.
This category features white wines in the ₱500-₱1,499 price range
Sauvignon Blanc from the Marlborough region in New Zealand continues to dominate Filipinos’ white wine preference. “In fact, it has grown even further in the past year,” adds Urbano. “It says a lot about the great value to be found in New Zealand Sauv Blanc, but also about what Filipinos like: intense flavors, tropical fruit notes, and a hint of herbaceousness.” This makes it a perfect (and very safe) wine to pair with food, something it has in common with other bestselling whites in the range – and it may be a reflection of Filipinos finding more occasions and opportunities to dine with family and friends.
This category features red wines in the ₱1,500- ₱7,000 price range
The fuller, fruitier style of Napa Valley Cabernet Sauvignon is the undisputed choice of Filipinos looking for something more special out of their experience. “But what may be even more intriguing is the rise of aged and protected native Italian wine varieties like Amarone and Nebbiolo,” says Urbano. “Unlike Cabernet Sauvignon, you often won’t find these being produced anywhere else in the world.” The interest in aged varieties with vintages over five years old also indicates a growing appreciation for wines with more complex and savory characteristics.
This category features white wines in the ₱1,500- ₱7,000 price range
Chardonnay and Sauvignon Blanc are the white wines of choice in the premium range, and many of the wines featured come from famous wineries with a somewhat larger production capacity – implying that many Filipinos may be playing it safe when it comes to whites. “When it comes to spending more for wine, many Filipinos have understandably become more conservative over the economic hurdles of the past year,” says Urbano. “Customers may be looking for more assurance that they’re wine is actually good and well-received before shelling out.”
This category features rosé wines in the ₱500-₱1,499 price range
Interestingly, nearly all the bestselling rosés of 2022 are made of the same grape: Grenache. “Rosé made of Grenache tends to be a burst of ripe red fruits like strawberries, with the acidity of lemonade,” explains Urbano. “It matches the fruitiness that many Filipino wine lovers enjoy, and it’s very summery, perfect for hot days – which the Philippines definitely has a lot of.” Grenache Rosé’s versatility with food pairing may also make it a popular choice, going well with everything from Lechon and Sisig to perhaps even a Watermelon Sinigang.
This category features sparkling wines in the ₱500-₱1,499 price range
When it comes to sparkling wine, Champagne is the popular, no-brainer choice for most Filipinos – hence the Kavino Choice Awards’ focus on bottles under Champagne’s heftier price tag. “What we’ve found is that Filipinos are most adventurous when it comes to bubbly when Champagne is out of the picture,” says Urbano. “It could be that the primary reason for buying is just the fact that the wine is sparkling – meaning their preferences are not necessarily specific and that there is more of a willingness to experiment with alternatives.”
Whether you’re out to purchase your favorites or discover something new, these Kavino Choice Awardees are not to be missed at Winery.ph’s annual 12.12 Sale! Shop now to discover Filipinos' favorite wines of 2022.
Selection Criteria for the 3rd Kavino Choice Awards: